Retail Fixtures Australia
Retail Fixtures Australia specialises in the design, manufacture, and installation of custom fixtures and joinery, delivering functional, durable solutions across a range of commercial industries.
Year
2025-2026
Industry
Multiple Industries
Space of work
Brand & Content
Timeline
12 months
Overview
Retail Fixtures Australia is a well-established manufacturer and supplier within the retail fit-out industry, however their digital presence had not kept pace with the scale of the business. Without a dedicated marketing function, activity was reactive and inconsistent, with no clear systems to manage website content, social media, or lead generation. The business needed a more structured approach to better communicate its expertise, attract enquiries, and streamline internal processes.
Approach
A comprehensive digital and marketing foundation was developed to support long-term growth and streamline internal operations. Chelsea led the UX, and creative direction, shaping a new website designed to clearly communicate capabilities, showcase projects, and guide users through the enquiry process. She collaborated with a web developer on the build and worked closely with the company’s CMO/copywriter to refine messaging and content. To ensure consistency, Chelsea developed detailed brand guidelines and created 12+ capability statements to clearly articulate services across sectors. Social media direction and templates were also introduced to support a more cohesive and professional presence. Chelsea also managed Meta advertising campaigns to support brand awareness, lead generation, and audience growth, aligning paid media activity with broader marketing objectives and campaign strategies. Lead magnets and structured EDM nurture journeys were implemented to strengthen lead generation and client engagement, resulting in a more connected, efficient, and scalable marketing ecosystem.
Outcome
The result is a cohesive and scalable digital presence aligned with the business’s reputation and capability. Retail Fixtures Australia now has a high-performing website, clearly defined service messaging, and a structured marketing system that supports consistent execution. The introduction of EDM nurture sequences has delivered strong engagement, with average open rates of ~30% and click-through rates of ~10%—well above typical industry benchmarks (generally ~20–25% open rates and 2–3% CTR). With strong foundations in place—from capability statements to automated processes—the team is now equipped to manage their marketing more effectively while continuing to grow their pipeline of enquiries.
Retail Fixtures Australia
Retail Fixtures Australia
Retail Fixtures Australia specialises in the design, manufacture, and installation of custom fixtures and joinery, delivering functional, durable solutions across a range of commercial industries.
Year
2025-2026
Industry
Multiple Industries
Space of work
Brand & Content
Timeline
12 months
Introduction
Retail Fixtures Australia — Building a Scalable Digital & Marketing Foundation
Retail Fixtures Australia is a well-established manufacturer and supplier within the retail fit-out industry, however their digital presence had not kept pace with the scale of the business. Without a dedicated marketing function, activity was reactive and inconsistent, with no clear systems to manage website content, social media, or lead generation. The business needed a more structured approach to better communicate its expertise, attract enquiries, and streamline internal processes.
Approach
A comprehensive digital and marketing foundation was developed to support long-term growth and streamline internal operations. Chelsea led the UX, and creative direction, shaping a new website designed to clearly communicate capabilities, showcase projects, and guide users through the enquiry process. She collaborated with a web developer on the build and worked closely with the company’s CMO/copywriter to refine messaging and content. To ensure consistency, Chelsea developed detailed brand guidelines and created 12+ capability statements to clearly articulate services across sectors. Social media direction and templates were also introduced to support a more cohesive and professional presence. Chelsea also managed Meta advertising campaigns to support brand awareness, lead generation, and audience growth, aligning paid media activity with broader marketing objectives and campaign strategies. Lead magnets and structured EDM nurture journeys were implemented to strengthen lead generation and client engagement, resulting in a more connected, efficient, and scalable marketing ecosystem.
Outcome
The result is a cohesive and scalable digital presence aligned with the business’s reputation and capability. Retail Fixtures Australia now has a high-performing website, clearly defined service messaging, and a structured marketing system that supports consistent execution. The introduction of EDM nurture sequences has delivered strong engagement, with average open rates of ~30% and click-through rates of ~10%—well above typical industry benchmarks (generally ~20–25% open rates and 2–3% CTR). With strong foundations in place—from capability statements to automated processes—the team is now equipped to manage their marketing more effectively while continuing to grow their pipeline of enquiries.
PROJECTS
