Branding refresh for Retail Fixtures Australia, a leading Melbourne-based company specialising in bespoke retail displays, joinery, and fit-outs for some of Australia’s most recognisable brands. With a strong foundation built over decades, the team approached Chelsea to modernise their visual identity and bring consistency across every touchpoint — from digital to print.

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Chelsea refreshed their brand guidelines to align with their evolving business, refining typography, colour palettes, and imagery to reflect a more contemporary and cohesive look. She also managed their social media presence, creating a professional yet approachable tone that highlighted their craftsmanship and industry expertise.

 

The project extended to website design and a polished capability statement, giving Retail Fixtures Australia a confident, future-ready identity that positions them as leaders in their field while staying true to their roots in quality and collaboration.