top of page

Project

Unmasked Naturopath

In collaboration with brand designer Lana, Unmasked Naturopath was brought to life for founder Caitlin McLean through a thoughtful and values-led branding journey. Lana worked closely with Caitlin to craft an inclusive, accessible brand identity, delivering a comprehensive style guide and cohesive branding assets to support her launch. I supported the project by capturing b-roll photography for use across social media and digital platforms.

Branding journey for Unmasked Naturopath, a Narrm/Melbourne-based business founded by Caitlin McLean — a naturopath, nutritionist, and mum of two humans with a big heart for supporting neurodivergent women and mothers. Caity approached Lana in search of a brand identity that authentically reflected her purpose.

Through many collaborative sessions (and plenty of banter), Lana crafted a brand that’s inclusive, accessible, and aligned with Caitlin’s values.

The result? A comprehensive style guide and branding assets to help Caity launch with confidence and authentically connect with her community. Chelsea also captured b-roll photography for Caitlin to use across her social media content.

Screenshot 2026-02-15 at 2.19_edited.png

Collaborator

Lana
Multi-Disciplinary Designer
Studio Crush

UNM-Illustrations.jpg
UNM-Branding.png

Projects

Branding journey for Unmasked Naturopath, a Narrm/Melbourne-based business founded by Caitlin McLean — a naturopath, nutritionist, and mum of two humans with a big heart for supporting neurodivergent women and mothers. Caity approached Lana in search of a brand identity that authentically reflected her purpose.

Through many collaborative sessions (and plenty of banter), Lana crafted a brand that’s inclusive, accessible, and aligned with Caitlin’s values.

The result? A comprehensive style guide and branding assets to help Caity launch with confidence and authentically connect with her community. Chelsea also captured b-roll photography for Caitlin to use across her social media content.

Unmasked Naturopath

UNM-Social-Templates.jpg
UNM-Brand-Boards-4.jpg
UNM-Brand-Boards-3.jpg
UNM-Business-Cards.jpg
UNM-Brand-Boards-2.jpg
UNM-Illustrations.jpg
UNM-Brand-Boards-1.jpg
  • Facebook
  • Instagram
For all enquiries contact juicistudio@gmail.com
Bay Side, Melbourne VIC.
 ©Copyright Juici Content 2025

Follow us on Instagram

bottom of page