Project

Unmasked Naturopath

In collaboration with brand designer Lana, Unmasked Naturopath was brought to life for founder Caitlin McLean through a thoughtful and values-led branding journey. Lana worked closely with Caitlin to craft an inclusive, accessible brand identity, delivering a comprehensive style guide and cohesive branding assets to support her launch. I supported the project by capturing b-roll photography for use across social media and digital platforms.

Branding journey for Unmasked Naturopath, a Narrm/Melbourne-based business founded by Caitlin McLean — a naturopath, nutritionist, and mum of two humans with a big heart for supporting neurodivergent women and mothers. Caity approached Lana in search of a brand identity that authentically reflected her purpose.

Through many collaborative sessions (and plenty of banter), Lana crafted a brand that’s inclusive, accessible, and aligned with Caitlin’s values.

The result? A comprehensive style guide and branding assets to help Caity launch with confidence and authentically connect with her community. Chelsea also captured b-roll photography for Caitlin to use across her social media content.

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Collaborator

Lana
Multi-Disciplinary Designer
Studio Crush

Projects

Branding journey for Unmasked Naturopath, a Narrm/Melbourne-based business founded by Caitlin McLean — a naturopath, nutritionist, and mum of two humans with a big heart for supporting neurodivergent women and mothers. Caity approached Lana in search of a brand identity that authentically reflected her purpose.

Through many collaborative sessions (and plenty of banter), Lana crafted a brand that’s inclusive, accessible, and aligned with Caitlin’s values.

The result? A comprehensive style guide and branding assets to help Caity launch with confidence and authentically connect with her community. Chelsea also captured b-roll photography for Caitlin to use across her social media content.