We approached the project through a content-first lens, using photography and creative direction to define the brand’s visual language. Chelsea led the creative direction and photography, developing a style that highlighted the tactile, imperfect nature of the ceramics through natural light, close detail, and considered composition. The aim was to translate the in-person feel of the pieces into imagery that felt honest and engaging online. Alongside this, Chelsea developed the brand identity—including logo and guidelines—to support consistency across all touchpoints. This extended into signage for market displays and the setup of the Etsy store, ensuring the brand translated seamlessly into a functional retail experience. To support long-term growth, she also provided social media training for the founder—equipping her with the tools and confidence to continue creating content and showing up consistently online.